By Laura Clayton, Brindleyplace Wellness Consultant
July is the month of Social Wellbeing, so we decided to explore what the benefits of social media are on social wellbeing.
Much research has been devoted to studying the downside of social media. Yet nearly half of the sources reviewed also suggested possible benefits, which are often overlooked!
Humans are innately social creatures, we need companionship of others to thrive and the strength of our connections has a huge impact on our mental health and happiness. Being socially connected to others can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life.
Social media plays a significant role in improving health and social wellbeing by facilitating communication, providing access to information and fostering supportive communities. Here are some ways in which social media can contribute to better health and social wellbeing:
Improved awareness and advocacy
Social media is a powerful tool for raising awareness about public health issues and advocating for health-related causes. Health organisations use social media to promote public health campaigns, mental health awareness and healthy eating programs. Health professionals are now also more easily able to share evidence-based information, helping users make informed decisions about their health.
Professional and personal development
Social media not only promotes but also provides excellent online learning opportunities through courses, webinars and workshops. Travel and time away from home are no longer barriers to continued education via online courses. Professional networks also provide opportunities for career growth and support, contributing to overall wellbeing.
Increased emotional expression and support
Social media allows users to express their thoughts and feelings, which can be therapeutic and reduce stress. Often the anonymity offered online also allows users to share more openly about concerns in a way they wouldn’t in a face to face environment. Online communities also provide a space for individuals to connect with others going through similar challenges, providing support with mental health issues and chronic illnesses.
Inspiration and accountability
Although comparison is sometimes unhealthy, research has shown that a bigger outtake from social media is feeling inspired to improve our fitness and partake in fitness challenges, motivating individuals to stay active. Social media influencers and users often share their health journeys, providing practical tips for healthy living. Online fitness challenges, workout groups, and virtual classes motivate individuals to stay active. Positive reinforcement and motivational content from peers and influencers can inspire users to adopt healthier habits.
Entertainment and Relaxation
Watching entertaining videos, reading articles, or browsing through creative content can provide relaxation and mental relief. Content promoting mindfulness, meditation, and relaxation techniques can help users manage stress and improve their mental health.
Cultivating connection and community
With so many of us able to work remotely today, there has been a huge increase in relocating. Platforms allow us to maintain connections with friends and family much more easily, regardless of geographical distance. It also allows elderly relatives or those with disabilities to stay connected with the wider family from the comfort of their home.
Diversity and inclusivity
Social media amplifies voices from different backgrounds, promoting representation, which can enhance social wellbeing by fostering a sense of equality and respect.
Used in the right way, social media really can be a powerful tool for enhancing both individual and community health and social wellbeing. Harvard findings suggest that, ‘as long as we are mindful users, balanced social media use may not in itself be a problem. Indeed, it could be beneficial.’
Watch Laura explain five benefits of social media…
