Brindleyplace is helping fight fuel poverty in central Birmingham by supporting local charity The Ladywood Project during the Covid-19 crisis.
Brindleyplace is home to 10,000 employees and strives to build a strong community both on the estate and with its neighbours. It has a long history of supporting community groups that impact the local area including a long-standing relationship with The Ladywood Project and is donating £800 to support the area during this time.
The Ladywood Project is a registered charity that works to support the Ladywood community by providing relief for families in poverty, by reason of financial hardship. It provides grants, items and services, advice and signposting to agencies and organisations. Their work has been vital in supporting the local community during the Covid-19 crisis.
Marketing Executive for Brindleyplace, Stacey Muir, said: “Our place and role in the local community is a crucial part of how we operate. With the Ladywood Project sitting right on our doorstep, we wanted to reach out and support the Ladywood community where we could. We asked the Ladywood Project how we could best help them and were informed of the fuel poverty crisis experienced by many families across Ladywood.”
“This is particularly the case right now when families have spent long periods at home and will continue to do so during the summer holidays. Families will also have many other costs to prepare their children to return to school in September such as new uniforms and stationery.”
Gerardine Gibley, from Ladywood Community Project, commented: “Many people within the community are facing the difficult choice between heating and lighting their homes or feeding their family right now. Statistics from the Fuel Foundation show that customers who can’t afford to top up their meters run the risk of being disconnected and 54% of these state that keeping the lights on is a daily worry.
“The donation from Brindleyplace could help fuel a family of four’s house for up to 18 months, which will provide comfort and peace of mind for those in the community who are really struggling at this time.”
Over the past 25 years, the management team at Brindleyplace has organised events that have raised over £500,000 for local charities large and small, ranging from Birmingham Children’s Hospital to Ladywood Community Project. The events themselves have attracted thousands of people to Brindleyplace and enabled a range of charity, voluntary and community groups reach out to the 4 million people who visit the estate every year.
The funds raised have helped many thousands of individuals gain access to work, improve their health, increase their learning and improve their environment.
