Brindleyplace

The building, which on completion in Spring 2009 will offer 107,000 sq ft of Grade A accommodation, is located in Brunswick Square opposite the City Inn and is the first new development work on the Estate for nearly four years.

Work started at Brindleyplace more than a decade ago and Gary Taylor, director of Argent, the regeneration specialists behind the whole project, believes Eleven Brindleyplace will take the scheme to a new level.

He said: “We have been developing Brindleyplace since the mid-nineties and in that time we have transformed what was an industrial wasteland in an unfashionable part of the city centre into one of the top business and leisure destinations in Birmingham. Throughout this time we have tried to marry innovative design with the commercial realities of developing a scheme like Brindleyplace and the end result is the cleanest, safest and most welcoming working environment in the city.

“However, far from sitting back and admiring the results, we are constantly looking at ways to improve the Estate and our offer to commercial occupiers and visitors. The contemporary design and modern ethos behind Eleven Brindleyplace will further enhance Brindleyplace’s national and international reputation.”

Designed by internationally-renowned Glenn Howells Architects, the façade of the building will be a move away from the traditional Brindleyplace design and will be made of bronze adonised aluminium framing with stone panelling.

Offering 107,000 sq ft of prime Grade A accommodation, the building will offer more adaptable floorplates (c.8,500 sq ft) than are currently available where occupiers will be able to take advantage of shorter, more flexible leases.

Now offering more than 1.1 million sq ft of office space, 30 bars restaurants, bars and cafes as well as leisure and recreational facilities, Brindleyplace is internationally recognised as a benchmark for urban regeneration and is responsible for changing Birmingham for the better.
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Gary Taylor continued: “It is sometimes difficult to believe the massive transformation that has occurred in the Birmingham over the past 15 years and I firmly believe that the development of Brindleyplace has been a key driver in this process.

“As the traditional manufacturing base disappeared the city fell into the doldrums and its reputation was of a city going nowhere. The catalyst of a new era for Birmingham was the development of the ICC and the Hyatt nearly 20 years ago and Brindleyplace followed even though there were doubts at the time that Birmingham could sustain such a speculative commercial development, particularly in that part of the city centre.

“Now we can look back and see that Brindleyplace has not only fulfilled its own brief but has helped to alter the perception that the traditional office core around Colmore Row is the only place to do business. And with developments like Baskerville House, Paradise Forum and Arena Central all further improving the city’s westside, I see an extremely bright future for Brindleyplace.”  

Argent acquired the 0.21 acre site in 2005 from Birmingham City Council and subsequently formed a unique partnership that will result in a profit sharing arrangement with the Council, enabling it to plough funds back into the city.

Cabinet Member for Regeneration Councillor Ken Hardeman, added: “Argent has long been recognised as leading Birmingham’s regeneration, with Brindleyplace responsible for driving forward the changing face of the city’s Westside. With this in mind, Argent’s start onsite at Eleven Brindleyplace is another positive step forward in the regeneration of the city.”